Tribal Community-Based Social Marketing

Strategies to Promote Sustainable Behaviors - Training Guide with Recycling Toolkit

Tribal Community-Based Social Marketing (CBSM) Training Guide - Changing people’s behavior to improve sustainability can be challenging. Traditional marketing techniques that focus on information-intensive campaigns often fall short in encouraging a new behavior. How can you ensure that sustainability programs have a high likelihood of changing individual behavior? By understanding what leads individuals to engage or prevents them from engaging in sustainable behavior, organizations can design programs that have a high probability of encouraging and changing behaviors. Community-based social marketing (CBSM), developed by Doug McKenzie-Mohr, Ph.D., is an alternative to information-intensive campaigns and has shown to be effective at encouraging sustainable behavior changes.

Tribal Community-Based Social Marketing (CBSM) Recycling Toolkit - This toolkit focuses on using the community-based social marketing (CBSM) process to promote recycling behavior, based on a CBSM Case Study at the Fond du Lac Tribal and Community College (FDLTCC). The toolkit includes example steps of how FDLTCC followed the CBSM process. It also includes a CBSM Strategy Tools Checklist specifically designed to suggest tactics to address barriers to recycling behavior. These toolkit components can be followed step-by-step and tailored towards your own CBSM efforts to promote recycling behaviors.

Full CBSM Toolkit (zip file)